Learning Resources® Unveils Expanded Spanish Language Toy Line at Toy Fair
Helps to meet growing need for Spanish language educational toys
New York, NY, Toy Fair, February 9, 2006 -- Recognizing that one in five children under 18 in the U.S. is Hispanic, Learning Resources®, a leading manufacturer of innovative educational toys and products, is showcasing its expanded Spanish language toy line at the American International Toy Fair, being held in New York City, February 12-15.
According to the U.S. Census, about 21 million Americans are of Hispanic heritage and Hispanic preschoolers make up 11% of the U.S. population.
“The numbers certainly define the market, but so does the Hispanic culture,” said Rick Woldenberg, chief executive officer of Learning Resources. “Spanish speaking parents take pride in their culture and language and want their children to have that same sense of pride, while still learning English and succeeding at school. In developing products, we’ve taken both the cultural and educational needs of these children into account, and have incorporated these needs into entertaining toys and games that can be played at home with their family.”
He adds that native Spanish speakers can improve their English language skills by using Spanish language products.
“Studies have proven – over and over again – that young students gain confidence when they are able to read, write and learn in their native language, and this enables them to successfully learn both their native language and English,” said Woldenberg.
Learning Resources Spanish language Toy Fair introductions include:
¡Mézclalas! ™ (Mix it Up!) Game, children learn to recognize letters and sounds at the beginning of simple Spanish words. Players say the missing beginning letter sound of a picture tile near the edge of the board and try to match that sound with a letter tile in the center of the board to move forward. The first player to make it all the way around the board wins. Ages 5+. Retail: $21.95.
Mar de Sílabas™ (Sea of Syllables) Game, syllables are the building blocks of early Spanish literacy, and Mar de Silabas makes learning syllables fun. In this game for native Spanish-speaking children, players build Spanish words by combining the syllables they land on with the syllables in the “sea.” The player who places the most chips in the “sea” wins. Ages 6-10. Retail: $21.95.
Oraciones Divertidas™ (Silly Sentences) Game - a unique sentence-building that teaches Spanish sentence construction and basic grammar. Ages 7+. Retail $21.95.
Spanish Alphabet & Number Puzzles-sturdy wooden puzzles that feature all 29 letters of the Spanish alphabet (including ch, ll and ñ) printed on removable puzzle pieces that reveal the matching lowercase letter on the fish and the uppercase letter on the turtle. The turtle also features numbers 1-9 that hides the corresponding number of dots under the puzzle piece. Ages 3+ Retail $8.50 each.
Aprende a Escribir Letras (Learn to Write Letters) - parents can help their children learn to write the alphabet with these 24 page, write on/wipe off books. Each page features traceable letters (uppercase and lowercase) and lines for additional letter-writing practice. Available in both Spanish and English. Ages 3+ Retail price: $24.95.
Spanish A-B-C Puzzle Blocks – two piece wooden puzzles help children learn the Spanish alphabet (a through z, plus ch, ll and ñ). Each kid-friendly puzzle features a fun picture of something beginning with a given letter and unique die cuts that match the shape of that letter. Wooden storage box with plastic lid contains 29 two-piece solid wood puzzle blocks measuring 2” x 3 ¾” each. Ages 3+. Retail price: $28.95.
Spanish Magnetic Learning Center – a cheery wall calendar that helps children learn the days of the week, months of the year, the seasons, and weather conditions, and reinforces children’s ability to recognize numbers and put them in order. Includes 51 magnetic tiles, one 12” x 16 ½” magnetic board and sturdy metal grommets for hanging. Activity Guide included. Ages 5+. Retail price: $17.95.
Spanish Vocabulary Puzzle Card Set – a durable two-piece puzzle cards feature unique die cuts that make every puzzle self-checking. Beginning Set contains 89 puzzles featuring community helpers, job settings, families, household objects, days of the week and months of the year. Each card measures 2 ½” x 3 ¾”. Activity guide included. Beginning Puzzle Cards and Intermediate Puzzle Cards. Ages 5+. Each set $24.95.
For more information about the Learning Resources Spanish Language toy line or its broad array of educational toys for children, ages 2 and up, visit Javits Center Toy Fair Booth #763 or call 1-800-222-3909 or visit www.learningresources.com.
About Learning Resources®
Learning Resources is a leading manufacturer of innovative, hands-on educational materials for classrooms and learning toys for the home. For more than 20 years, the company has been a trusted source for educators and parents for quality, award-winning educational products in language, math, science and early childhood. Headquartered in Vernon Hills, Ill., Learning Resources markets and distributes its products in over 80 countries around the globe. For more information about Learning Resources, visit http://www.learningresources.com.