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EI Acquisition

Learning Resources, Inc. Completes Educational Insights Acquisition
—Strengthens market leadership in “hands-on” educational products and toys       

Vernon Hills, Ill., October 17, 2006 — Learning Resources, Inc., a leading manufacturer of  hands-on educational materials for classrooms and learning toys for the home, announced today it completed its acquisition of Educational Insights, a leading designer, developer, and marketer of innovative learning products dedicated to teaching children the fundamentals of geography, math, reading, science, and other subjects. Educational Insights will continue to maintain its headquarters in Rancho Dominguez, Calif. and will operate as an independent business unit of Learning Resources.

Well-known for quality and outstanding educational content, Educational Insights products have been in use in virtually every elementary school in the United States since the late 1970s.  Educational Insights is also a leading brand in the booming educational toy market for home use.  Educational Insights branded products are sold through educational dealers, teacher stores, specialty toy retailers, direct mail catalogs and on the Internet.  Some of the company’s most popular products include Blokus® strategy games, GeoSafari® Talking Globe, Classroom Jeopardy!®, CoinStruction® building sets and The Amazing Live Sea Monkeys® Activity Sets. 

“This acquisition brings together two companies that have defined the hands-on educational products market. We both share a passion and belief in providing innovative, creative hands-on products that combine educational value and fun,” said Richard Woldenberg, chief executive officer of Learning Resources. “With the addition of Educational Insights to our corporate family, following our recent acquisition of the Safe-T Products and Extra Measures companies, we offer our dealers and consumers the widest array of hands-on learning products in the world.”

“Learning Resources has a stellar reputation for providing the market with great service, products and leadership,” said Jim Whitney, who will remain as president of Educational Insights. “We are extremely pleased that Educational Insights products and brands are now part of the Learning Resources family, and look forward to contributing to its future growth.”  

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About Learning Resources, Inc.

Learning Resources, Inc. is a leading manufacturer of innovative, hands-on educational materials for classrooms and learning toys for the home. For more than 20 years, educators and parents have trusted the company as a source for quality, award-winning educational products teaching language and reading, math, science and early childhood. Headquartered in Vernon Hills, Illinois, Learning Resources markets and distributes its products to over 80 countries around the globe. For more information about Learning Resources, visit http://www.LearningResources.com.

About Educational Insights

Educational Insights, Inc. is a leading designer, developer, and marketer of innovative learning products dedicated to teaching children the fundamentals of geography, math, reading, science, and other subjects. Educational Insights’ award winning product line comprises more than 750 educational products and includes electronic learning aids, strategy games, activity books, science kits, manipulatives and learning toys for use in both schools and homes. The company is well-known for products such as GEOSAFARI® and BLOKUS®. Educational Insights, Inc. was founded by Burt Cutler in 1962 and is based in Rancho Dominguez, California. More information on Educational Insights can be found at www.EducationalInsights.com

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