Learning is where we play

Our mission is to help kids love to learn... and get ready to take on the world. To turn "I think I can" to "I know I can." To create toys that empower every child to reach their full potential.

This is how...

Our Learning Toys

See how we help turn a childhood love of play into a lifelong love of learning.

award winners

newest toys

our best sellers

Coding Critters, Your First Coding FriendsCoding Critters, Your First Coding Friends

Learning beyond the toys...

Learning at Home

Keep your house running smoothly with tips and tricks written by real parents.


Introduce your kids to this essential skill with our fun, screen-free lessons.

Smarts & Crafts

Enrich playtime with easy DIY craft projects and activities with learning built right in.

Toddler Time

Spark your little one’s curiosity with fun activities designed for our littlest learners.