August 11, 2020
VERNON HILLS, IL (August 11, 2020) - Learning Resources®, an award-winning educational toy company, today released data gathered in partnership with The Harris Poll on consumer sentiment and behavior as it relates to kids going back to school during the COVID-19 pandemic. The survey was commissioned by Learning Resources and conducted online by The Harris Poll among a total of 222 moms with children ages 4-11. Among those moms whose kids will be in school/remote learning this fall, 68 percent say they are more worried this year than in years past that their children are simply not prepared to start the upcoming school year off right. While traditional school subjects are top of mind as areas students lost out on most, students missing out on the social aspects of the classroom was also a top concern.
Coming out of a turbulent school year in the Spring, 67% of moms with children ages 4-11 who started remote learning in March feel one of the things their children lost out on most was social-emotional learning (SEL) - trailed by traditional subjects math (48%) and English/language arts (40%). This could indicate that while moms surely are concerned with their child’s academic progress, many feel the social skills such as interacting with fellow students, learning to share and feeling part of a classroom should not be overlooked. With many families being faced with the continuation of virtual learning to start the upcoming school year, Learning Resources is prepared to help families with their social-emotional skills with a variety of educational toys and free online SEL resources, ensuring the challenge of learning and dealing with all the big emotions of another socially-distanced school year are not lacking.
“We are in the midst of an unprecedented back-to-school season that is unlike anything we have experienced before. While we prepare kids to learn their traditional subjects, we want parents to know that they can also count on Learning Resources to also help navigate the emotional journey that comes with learning at home during this uncertain time,” explained Marie LaPlante, Chief Marketing Officer of Learning Resources. “Products such as our Learn-a-Lot Avocados for younger children or Let’s Talk Cubes for older kids are hands-on tools moms can count on to help students express themselves and grow at home. Our Learning@Home essentials is also a continuously updated resource with games, printouts and more to help families build their SEL superstar.”
Starting a new school year can be a challenge for students, and moms may be expecting to prepare for an even greater task of keeping kids on track when it comes to academics. When asked about the start of the upcoming school year, the most common subjects moms with children ages 4-11 in school/homeschooling this fall are most worried will be a challenge for their children are math (56%), followed by English/language arts (37%).
“Not only can parents rely on Learning Resources for engaging toys and an ever-growing library of free online resources, we’ve also curated a collection of our best resources for these specific areas of concern to help families get ready for school, whether they are learning at home or in schools.,” continued LaPlante. “Whether parents are searching for toys to keep kids engaged, off screens, and learning independently, or free online resources to help teach subjects such as math and literacy, we are striving to be the best partner we can be as we continue to provide moms with the tools they are seeking most.”
While the upcoming school year is sure to be a whirlwind of uncertainty compared to previous years, Learning Resources wants all parents to know they have a trusted partner with an abundance of tools readily available to them. Whether children respond best to physical toys to learn social skills, letters, numbers, and more, or if moms are seeking free online resources such as printouts, educational videos, or skill-building activities, Learning Resources is prepared to keep the love of learning in children’s hearts throughout the school year.
This survey was conducted online within the United States by The Harris Poll on behalf of Learning Resources between July 16-20, 2020 among 222 U.S. adults ages 18+ who are moms of children ages 4-11, among whom 197 had children start homeschooling in March and 215 whose children will be in school/homeschooling this fall. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Learning Resources.
ABOUT LEARNING RESOURCES
We’re the toy cash registers that help kids learn to count. We’re the alphabet puzzle blocks that inspire a love of reading. We’re the coding mouse that schools use to prepare students for tomorrow. We are Learning Resources®—and our mission is to help kids love to learn. For over 30 years we’ve been the leader in educational toys, with more than 1,000 items sold in over 80 countries. Our toys are designed to help children build educational skills… and get ready to take on the world. For more information, visit www.learningresources.com, or follow the brand on Twitter @LearningHandsOn, Facebook @LearningResources and Instagram @learningresources.
ABOUT THE HARRIS POLL
The Harris Poll is one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963 that is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas; building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and advisory to help leaders make the best decisions possible. To learn more, please visit www.theharrispoll.com.