Media Contacts

Carve Communications 

Darci Shaw
Marketing Manager at Learning Resources 


Educational toy company challenges parents to reshare the campaign’s virtual badges as each share results in a charitable donation that makes educational toys more accessible to all

October 1, 2020

(VERNON HILLS, IL) OCTOBER 1, 2020 - Today Learning Resources, an award-winning educational toy company, announced the launch of their ‘Building Someone Amazing’ brand campaign, highlighting the important role parents and caregivers play in providing the foundational skills that help children grow, develop, learn and stay curious. Learning Resources believes that children learn best through play and parents are the driving force behind shaping future generations. As a result, the toys parents choose for their child are the building blocks that help develop who it is they will become.

Inspired by Learning Resources' iconic building block logo, the company is celebrating parents and caregivers with the connection of using their unique traits that make up someone amazing, such as Ambitious, Adventurous, Alex. This is part of an overall digital media campaign which supports the idea that Learning Resources is a partner in creating a lifelong love of learning, starting with commending parents and caregivers for their positive impact on helping children reach key development milestones.

As a way for participants to share and follow each other’s journey of building someone amazing, Learning Resources has created a hashtag (#BuildingSomeoneAmazing) and GIFs that influencers and employees will share via Instagram using inspiring adjectives accompanied with their child’s name. The month-long celebration kicks off on October 1st, highlighting 26 names from A to Z.

“It takes smart choices to build a great kid, from the foods they eat to the toys they play with. Our award-winning educational toys offer the building blocks your children need to develop a foundation of learning and curiosity that will last a lifetime. When you choose a toy from Learning Resources, you are helping your child build who they’ll become,” said Marie LaPlante, Chief Marketing Officer at Learning Resources. “Our hope is parents who follow this campaign are inspired to share their own someone amazing, and we encourage everyone to join in on this initiative; you never know who you will inspire.”

Learning Resources also wants to ensure that every family has the tools to help build their someone amazing. With each GIF badge that is shared, Learning Resources will donate $1 worth of educational toys to the Kids In Need Foundation for a total of up to $25,000 in product value. Kids In Need Foundation provides the support and resources needed for teachers to teach and learners to learn and has distributed more than $1 billion in school supplies since 1995.

Parents everywhere are encouraged to join in on the fun by searching for the GIFs located on Instagram Stories and posting their own story of how they’re building someone amazing. Follow @LearningResources on Instagram and visit to generate your child’s own amazing adjectives, dance along with a learning playlist, view the ads, and more:



We're Learning Resources®, and we've been helping parents and teachers build generations of amazing kids since 1984. From ABCs and 123s to fine motor and STEM skills, our educational toys offer kids the building blocks they need to succeed in school and develop a lifelong love of learning. Discover countless ways to learn through play with our award-winning products, including Toy of the Year winners Tumble Trax®, Botley® the Coding Robot, and Coding Critters™

For more information, visit, or follow the brand on Twitter @LearningHandsOn, Facebook @LearningResources and Instagram @learningresources.


ABOUT Kids In Need Foundation:

Kids In Need Foundation provides the support and tools needed for teachers to teach and learners to learn. A quality education is the best gateway to opportunity and students cannot achieve their full potential without it. With a focus on supporting teachers and students in schools most in need nationwide, Kids In Need Foundation believes that every child in America should have equal opportunity and access to a quality education. Founded in 1995, Kids In Need Foundation, a national 501(c)(3) charitable organization, has distributed $1 billion in school supplies since its inception. For more information, visit, and join us on Facebook, Twitter, & Instagram: @KidsInNeed.

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